• Swordfish SEO Services

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    We're organic search engine optimization specialists. Whether you need to increase traffic for an existing website or launch a fresh site, we can help. Using cutting-edge tools and proven techniques, our approach is primarily content-centric. We use unique and optimized content both on and off-site for powerful page ranking results. We know what content to create and how to boost your links. In short, we increase your search engine rankings ... and you see increased traffic.
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  • About Swordfish SEO

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    We are lawyers and MBAs who are SEO specialists. We're located just outside Vancouver in British Columbia, Canada. We became SEO consultants after initially providing SEO for law firms. We found we loved the process and challenge of SEO analysis, research, and writing so much – and were so motivated by the results we were seeing – we decided to form Swordfish SEO.
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  • What's Organic SEO?

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    Organic search engine optimization (SEO) is the process of getting your website positioned as close to the top as possible in the natural search results of major search engines. Ranking well means more traffic to your site, which translates to more business. Paid search marketing can be effective, but can't compete with the sheer return on investment you can achieve with organic SEO. This is the reason we specialize in organic SEO. Organic SEO is competitive for a good reason.
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Your Search Engine Consultant

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If you are looking for a search engine consultant to create a smart, targeted and well-researched search engine optimization (SEO) campaign specifically for your business, then you’ve come to the right place.

We are lawyers and MBAs who are expert search engine consultants.  When you hire us, you know you’re in good hands.

The fact is, SEO is not some formulaic activity — effective SEO requires smart analysis, proper research, and skilled writing.

Those are skills lawyers are trained to do, and that’s what we bring to the table.  It’s part of why we’re so successful at search engine optimization ranking.

Our Search Engine Optimization Ranking Process in a Nutshell

We start by thoroughly analyzing your industry and competition. We then build a search engine optimization ranking strategy and campaign specific to your business and website(s).  The goal is for your target customers and clients to be able to find you on the internet … fast.

We offer a variety of SEO packages to suit your needs.  Check out our SEO Philosophy, SEO Services and Search Engine Optimization Pricing to learn more about how we can help you.

Don’t be fooled by other search engine consultant claims guaranteeing you page 1 of Google.  Page 1 is definitely possible and we can do it for you; however, we caution you to check into which keywords are the operative ones for you be on page 1 by those other search engine consultants.  Then ask:

Are the keywords relevant?  Are the keywords actually used in searches?  Are they commonly searched?

The point is that there are many keywords — especially phrases known as “long-tail” keywords — that anyone can use to get your website search engine ranking to page 1 of Google.  The more important issue to ask is: How much and what kind of traffic will those keywords deliver?

At Swordfish SEO, our search engine consultants start your search engine optimization ranking campaign with careful research and keyword analysis.  We select many keywords that are relevant to your business, are widely used in searches, and are not completely saturated.  We use only the best tools for our research.

Our search engine consultants use the best search engine optimization ranking tools

We’ve invested in and use everyday the very best search engine ranking tools that give us up-to-date data and supercharge our clients’ off-site SEO.  That said, tools are just that, tools.  It still takes analysis, planning, and research to create a top-notch search engine optimization ranking campaign.  That’s what we’re trained to do; it’s what we do well.


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Why is Search Engine Optimization Ranking So Important?

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Google search engine results page showing organic placementSearch engine optimization ranking is critical if you want your business website to generate sales.

Let’s break it down.

Search engine optimization is about getting your website to rank higher on the search engines in the organic search results section (see image to the right).  You do this to get more traffic to your site.  You want more traffic because as you know, traffic = sales.

Successful website search engine optimization gets your website ranking on the first page of search engines for popular words your prospective customers use in their search for you.  For example, if you’re in the law business, it’s pointless to rank well for flowers.  The most effective keywords are relevant, commonly searched, and have little to moderate competition.

Search engine ranking is about how high your website ranks on the major search engines for particular keywords.  The ultimate goal is to be number 1 on page 1 of Google.  However, getting anywhere on page 1 of Google for good keywords will generate solid traffic.  Other techniques include double listings (the indented listing in the image to the right is a double listing) and video rankings to take up more page one real estate.

Great website SEO requires a variety of activities, both in the pages of your website and outside of your website.  At Swordfish SEO, our search engine optimization philosophy is surgical keyword selection and content-centric off-site promotion.

Surgical Keyword Selection

This means selecting your optimal keywords.  We don’t guess; we use the best SEO tools available and analyze objective data.

Content-Centric SEO Execution

Once we’ve surgically selected your keywords, we create unique, well-written, and highly optimized content for use in in your website and outside of your website.

If you want smart and an effective search engine optimization ranking campaign for your business, contact us and see how our search engine consultants can help your business generate sales from the internet.  The fact is, if your business isn’t generating sales online, then you’re missing out.

We work with clients worldwide.  For BC clients, we have two offices in Greater Vancouver, BC – one in Abbotsford and another in Surrey where we can meet with you.  We can also meet with you at your place of business if you prefer.

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