Illustration Model: SEO for a Burnaby, BC Based Business

Sample Project:  Burnaby Business Website Search Engine Optimization

In this example, a business based in Burnaby, B.C., a suburb of Vancouver, has one existing website.  The business sells and repairs vacuums.  We’ll call it Burnaby Vacuum Sales and Repairs.  The website has a home page, an about page, and a contact page — none of which are search engine optimized.

Burnaby Vacuum Sales and Repairs offers both products and services, but its offerings are a clear niche in that it only deals with vacuums.  It presently sells goods and services locally in the Burnaby, B.C. area.

The search engine optimization prospects for this Burnaby Vacuum Sales and Repairs are endless and excellent.  The SEO campaign must focus on geography (Burnaby, B.C.), vacuum products, and vacuum repair services.

No doubt the owner is very knowledgeable about vacuums.  This means there is a great deal of content that this SEO campaign can cultivate. That said, the owner has a limited budget of $1,500.

SEO Campaign for this Burnaby Vacuum Sales and Repairs

The $1,500 budget will afford Swordfish SEO’s One-Time SEO Package A.  We’re confident at Swordfish SEO that this package will increase Burnaby Vacuum Sales and Repairs’ over the next 6 to 12 months so that they can afford to periodically purchase an ongoing Swordfish SEO package.

Implementation of One-Time SEO Package A

  1. Add and tweak existing copy on the website.
  2. Write and add 5 new search engine optimized web pages — likely in the form of articles and/or product and service information pages.  These articles could be, for example, new vacuum reviews, how to properly use a vacuum, the different types of vacuum technology, tips for maintaining a vacuum, and so forth.  Other options could be creating product information pages with images – catalog-style pages.  The owner may even consider actually selling vacuums through the website (that would require setting up a shopping cart which is an additional operation).
  3. For all new and revised content, insert well-researched keywords in attention-grabbing titles, headings, and content.
  4. Internally link all the website pages strategically for enhanced search engine power.
  5. Over 2 months or so, obtain 20 one-way inbound links to Burnaby Vacuum Sales and Repairs’ website.
  6. Publish 5 unique articles about vacuums and vacuum repairs on prominent article directories; each article rewritten 2 additional times and published on additional article directories.  Each published article (15 in total) has 1 to 3 links to the company’s website.
  7. Submit the website to 1,000 or so online directories over the next several months.  Each directory provides a link to the website.
  8. Over a period of about 2 to 3 weeks, obtain 30 social bookmarks for the website.
  9. Upon launching the new website, write and mass-distribute a press release all about Burnaby Vacuum Repairs and Sales.

All of the above activities we perform over a period of 2 to 3 months to avoid being too aggressive and attracting unwanted attention from the bots.  We strive for natural and organic SEO — which is what we in fact do.

Again, the bulk of our search engine optimization activities is creating and using unique content that informs the public about our clients’ products and services.  We believe in creating value in the marketplace.  And that’s a winning strategy for your own valuable business.