Our Philosophy

Our Web Site Search Engine Optimization Philosophy

Our web site search engine optimization approach gets results.  But there’s no way around it: Results require hard work.  Fortunately, we have a system.

Our web site search engine optimization focuses on two primary activities:

• surgical keyword selection, and
• outstanding unique content generation on and off-site.
  

We know there is no “one-size-fits-all” for web site SEO.  That’s why we tailor your SEO marketing campaign to your business.  Yes, we offer packages, but those packages can be customized and tweaked to meet your exact needs.  Once we understand your needs and your business niche, we can advise exactly how we will set up your web site search engine optimization campaign.

Our surgical keyword selection and content-centric web site search engine marketing approach is all about creating and linking a variety of unique content about your business, products and services for maximum exposure and search engine results.

The below diagram illustrates our web site search engine optimization philosophy:

The above diagram is an example.  Your SEO package may include fewer or more than three articles. Also, it may or may not include microsites as well.

Yes, we know: that’s a convoluted and messy diagram.  But it’s a method that works on the internet – after all the internet isn’t called “the web” for nothing.  We turn all your website(s), blog(s), and articles into a web and link that to many other websites so that you build search engine power.

Each arrow is a hyperlink.  When we do your web search engine optimization, we’ll have your various surgically selected keywords in the text of your hyperlinks.  The hyperlink text informs the search engines what that page is about.  Hyperlink text (i.e. anchor text) is a very effective way to improve search engine rankings for particular keywords.

As you can see by the above diagram, our SEO marketing approach promotes your business, products, and services both on and off your website.  For each unique content item published, it links with several of your other on and off-page content items.

When you hire us on an ongoing basis, your network of content items grows each month.  This builds your business internet presence piece-by-piece, which will increase your traffic to your website(s) and the number of clients/customers you gain from the internet.

Don’t go at your web site search engine optimization campaign guessing what works.  You’ll waste time, money, and lose out on many opportunities.  Talk to an SEO consultant at Swordfish SEO who knows how to build a strong, long-term, successful web site search engine optimization campaign that is uniquely catered to your business.

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