What is a Microsite?
Microsites are websites that are additional to an existing website. For example, a law firm that practices in 10 legal areas most likely has a main website featuring all practice areas and all lawyer profiles. If that law firm built a second website that focused on one legal area, wills and estates for example, that second website would be a microsite.
How is a Microsite great for SEO?
SEO
Microsites are great for SEO in a number of ways. First, links to another website, especially with keyword anchor text, improves the search engine power of a website. When a business has a microsite or multiple microsites, all the microsites and main website can link together resulting in a powerful web of interlinking websites that strengthen all the websites.
Second, a microsite can use keywords that are very focused and long-tail for that particular business product and service. The more focused and long-tail the relevant keywords used in the titles, heading, and content, the better chance that microsite will rank well.
Returning to the law firm example, a website dedicated to wills and estates can be focused entirely using titles, headings, and content all about wills and estates (a law firm would want every microsite to use geographic words in the titles, headings, and content also).
Website Conversion
Third, microsites make a great impression to website visitors in the fact the business appears to be specialized and focused. Take our law firm example, when a person needing estate advice arrives to a law firm website dedicated to wills and estates, that visitor, being a prospective client, will perceive the law firm as specialized in that area of law exclusively.
As you can see microsites (scroll down the pricing page) are a terrific benefit to an internet marketing campaign for both SEO and conversion purposes.
Swordfish SEO is a microsite builder with fully search engine optimized microsites starting at $2,000 CAD.