Search engine optimization ranking is critical if you want your business website to generate sales.

Let’s break it down

Search engine optimization is about getting your website to rank higher on the search engines in the organic search results section (see image to the right).  You do this to get more traffic to your site.  You want more traffic because as you know, traffic = sales.

Keywords and Rankings

Successful website search engine optimization gets your website ranking on the first page of search engines for popular words your prospective customers use in their searches.  For example, if you’re in the law business, it’s pointless to rank well for flowers.  The most effective keywords are relevant, commonly searched, and have little to moderate competition.

Search engine ranking is about how high your website ranks on the major search engines for particular keywords.  The ultimate goal of course is to be number 1 on page 1 of Google.

However, while getting there, showing up somewhere on page 1 of Google for good keywords will generate solid traffic.  Other techniques to increase visibility include double listings (the indented listing in the above image is a double listing) and video rankings to take up more Page One real estate.

Great website SEO requires a variety of activities, both in the pages of your website and outside of your website.  At Swordfish SEO, our search engine optimization philosophy is surgical keyword selection and content-centric off-site promotion.

Surgical Keyword Selection

This means selecting your optimal keywords.  We don’t guess; we use the best SEO tools available and analyze objective data.

Content-Centric SEO Execution

Once we’ve surgically selected your keywords, we create unique, well-written, and highly optimized content for use in in your website and outside of your website.

If you want smart and an effective search engine optimization ranking campaign for your business, contact us to see how our search engine consultants can help your business generate sales from the internet.  The fact is, if your business isn’t generating sales online, then you’re missing out.

We work with clients worldwide.  For BC clients, we have two offices in Greater Vancouver, BC — one in Abbotsford and another in Surrey where we can meet with you.  We can also meet with you at your place of business if you prefer.